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Getting to know us

Overarching Policy Introduction

At Standard Brands we take great care in our responsibility regarding health and safety, the environment, quality control and our proud Irish production heritage.

For the past 80 years, our business has been committed to creating and upholding a safe working environment for our employees. We take our environmental responsibility seriously as well as holding strict quality control for the production of our firelighters and other ignition products.

Meet the team...


Terry Coates

Managing Director

Terry, who holds a Biology degree from Exeter University, is a Chartered Accountant, certified with PricewaterhouseCoopers in London in 1993. Terry spent six years with Kvaerner, the engineering and construction conglomerate, restructuring numerous businesses around the world and holding permanent Head Finance positions in Paris and Moscow.  More recently, he was EMEA Finance Director for the global environmental consulting firm Environmental Resources Management Ltd., a successful 3i investment in London. Terry joined Standard Brands in April 2007 as Interim Finance Director, and was named Managing Director by the majority shareholder, Graphite Capital, a London-based private equity firm, in October 2007. Since that time, Standard Brands has improved its profitability and its people, providing a solid platform to build on. It has upgraded its route-to-market through premium distributors, launched world class new products, and opened new markets, including the US, Middle East, Southern Africa, Australasia, and South America.

Denis McCourt

Finance & Factory Director

Previously Financial Controller in one of the largest furniture wholesalers in Ireland and the UK. Based in Dundalk County Louth, Pat was part of a team that grew the business into a successful wholesaler, doubling turnover in three years and opening a distribution center in the UK along with a direct online sales business. Prior to that, he was employed by Irish Food Processors Group (now ABP) for 24 years and occupied a number of key positions in the company such as Group Consolidation Accountant, Group Treasury Accountant, and Group Management Accountant.  He joined Standard Brands in September 2011 as Group Financial Controller and was appointed to the Board of Directors in March 2015.  Pat is also Director of the local Credit Union, Trustee of a local Community Center, and has coached and mentored numerous successful youth Gaelic rules football teams over the past 13 years.

Pat Kiernan

Director Head of Finance & IT

Previously Financial Controller in one of the largest furniture wholesalers in Ireland and UK. Based in Dundalk Co Louth, was part of a team which grew the business into a successful wholesale business, doubling turnover in 3 years and opened a distribution centre in the UK along with a direct sell internet business. Prior to that was employed by Irish Food Processors Group (now ABP) for 24 years and filled a number of key positions in the company such as Group Consolidation Accountant, Group Treasury Accountant, and Group Management Accountant.  Joined  Standard Brands in September 2011 as Group Financial Controller and was appointed to the Board of Directors in March 2015.  Pat is also Director of local Credit Union, Trustee of local Community Centre and has coached and mentored numerous successful underage Gaelic football teams over the past 13 years.

Richard Harris

Sales and Marketing Director

With over 20 years’ experience in the FMCG sector, Richard is an accomplished sales and marketing professional who has led the growth of many international companies. In his early career, Richard headed up the team at St Ivel which launched the well- known spreads brand ‘Utterly Butterly’ into all trade channels. Richard then went on to become the Group Sales Director for the beauty brand owner Vivalis Ltd., where he initiated and managed many business transformation projects, one of the most notable being the successful rebrand and repositioning of the collection 2000 make up line and its introduction to Boots, which went on to displace Christian Dior’s position in the UK’s top 10 cosmetic brands. Today, Richard heads up the Standard Brands sales and marketing team globally, establishing new markets such as the Middle East and growing key existing market share. Richard loves to travel and is passionate about music, spending his down time discovering new bands and going to as many gigs as possible!

Alison Whiting

Head of Marketing

Siân Griffiths

Marketing Manager

Katie Penn

Assistant Brand Manager

Thomas Carr

Marketing Executive

Angelica Harris

Category Manager

Debbie Hallgren

Head of Trading Support

Peter Lewin

Trading Controller UK and Canada

Rianna McDonald

Category Insight Analyst

Stuart McCready

Trading Controller Ireland & USA

Melinda Massiere

Trading Manager, Continental Europe

Laurene Parkin

Trading Manager Middle East and Emerging Markets

Keiron Francis

Military Specialist

Jennifer Clarke

Accounts Administrator

Gabie Ciaff

Office and Customer Service coordinator

Angela Casey

Office Manager

Anne Moore

Payroll Administrator

Freddie Vernon

Quality Assurance / Technical Manager

Eugene Winters

Assistant Financial Controller

Niamh Chambers

Commercial Accountant

Bronagh McKeown

QA and Technical Coordinator

Pat Finegan

Production Manager

Gordon McDonnell

Manufacturing / Quality Coordinator

Sharon McDonnell

Factory Planner

James Hanratty

Engineering Manager

Jim Ryan

Production Development Manager

Catherine Mulvihill

Co-Pack Planner

Aileen Brown

Transport Co-Coordinator

Company History

Mission Statement & Core Values

Our mission is to share our passion and expertise for home fire making.


Our Mission

Our mission is to share our passion and expertise for indoor and outdoor fire-making by delivering consistently safe and reliable products that make fire lighting, grilling, and cooking as convenient and enjoyable as possible.

Our Commitment

Our business is grounded on core principles concerning our environment, our business culture, and our people. Standard Brands is committed to:

  • Providing our customers with consistent quality, safe, and innovative solutions
  • Conducting our business with integrity and professionalism
  • Respecting the local customs and laws in all countries where we operate
  • Protecting the health, safety, personal security, and well-being of our people
  • Working towards utilizing sustainable sources and procedures throughout our company whenever possible

Our Values

  • Customer-focused thinking: we try to be entrepreneurial, innovative, and customer-led in our actions and ideas
  • Transparency: we expect openness and integrity in all our transactions
  • Understanding: we strive to understand the needs and goals of our consumers, retailers, employees, suppliers, and other stakeholders
  • Collaboration: we aim to work in mutually beneficial relationships with our partners and distributors, take responsibility for our actions, and support each other in our pursuit of success
  • Profitability: we realize that in all our endeavors we must sustain a business that delivers profitable, cash generative growth
  • Enthusiasm: we love what we do and do it with energy and focus to be the best we can be

Quality Control

At ZIP™ we produce each and every fire starter and log under strict quality standards. That is what sets our products apart from the rest.

Read More

We have had our quality standards in place for over 70 years and we are confident that every fire starter leaving our factory is ready for a consumer to safely light their fire.

From the warehouse workers, production lines through to the Managing Director, each team member takes pride in our quality policies that include on-going vigilance and individual empowerment to maintain our premium quality products. Our employees are encouraged to recognise Potential Quality issues, and regularly propose ideas to improve quality. Our factory is regularly audited on an annual basis and we have won industry awards and recognition for the standards that we set ourselves.

We are proud that our products are of such a high standard that we have a retailer open door policy and encourage our large retail customers and consultants to visit our production site. We are always willing to make changes to improve our products for customers and consumers, and last year we only received 1.18 complaints per million packs sold.

brc-cp-certificated-blackQuality Control ISO 9001In recognition of sustained high levels of quality performance, Standard Brands quality management system continues to be accredited to ISO 9001 and fully BRC certified.


ZIP™ can fulfill all your ignition category requirements through branded and private label products.


ZIP™ can fulfill all your ignition category requirements through branded and private label products.



Manderson House
5230 Valiant Court
Delta Way, Brockworth


Tennant & Ruttle
Allied Ind. Est.
Kylemore Rd.
Dublin 10


Pietercil Delby’s
Vitseroelstraat 74
B-1740 Ternat


Bic France
14 rue Jeanne d'Asnières
92611 Clichy Cedex


Mapa Spontex Italia S.p.A.
Via S.Giovanni Bosco, 24
20010 Pogliano Milanese (MI)


Promena AG
Rheinstrasse 81
CH-4133 Pratteln 1

Scandinavia/ Skandinavien

Valora Trade Denmark A/S
Transformervej 16
2730 Herlev


Maurice Sporting Goods, Inc
1910 Techny Road
Northbrook, IL


Concord Sales Ltd
Suite #400, 1124 Lonsdale Avenue
North Vancouver
BC V7M 2H1


Jassim Al Wazzan
Post Box 124, Safat 13002,
Block No: 1, Building 7-11
Shuwaikh Industrial Area,


Al Seer Group
Al Quoz, behind Al Tayer Motors,
third interchange
Sheikh Zayed Road,
P O.Box 31587,
Dubai, UAE


(Bahrain) Al-Jazira Group BSC (C)
P.O. Box 26087
Kingdom of Bahrain

South Africa

16 Maraisburg Rd,
South Africa


Level 4, 574 St Kilda Road,
Melbourne VIC 3004,


BIC Brasil
Rua Osasco, 1744 - Cond. Parque
Empresarial Anhanguera Rod.
Anhanguera, Km.
33 - Cajamar - SP - CEP 07753-040

All other

Standard Brands UK Limited
4 Cleeve Court, Cleeve Road,
Leatherhead, Surrey,
KT22 7SD, UK



For more information on stockists, please email


For more information on stockists, please email



Both individuals and companies are mindful of their day to day impact on the environment and the need to do more to protect and enhance the planet that they live in.


Individuals and companies alike are raising their awareness of their day-to-day impact on the environment and the need to do more to protect and improve the planet. Here at Standard Brands we are sensitive to our environmental impact and we are consistently focused on improving.

Since the company’s founding in 1936, we have always felt an inherent responsibility for the surrounding area where our factory is located and where many of our employees live. In 2008, we successfully launched our Sustainability Initiative and have made significant changes to the way we operate as a business and as a production facility.

The waste generated from the products we manufacture is completely recycled back into production, and our control procedures ensure that our liquid byproducts are compliant with license agreements and relevant legislation. Our fire starter packaging is 100% recyclable, and we have a line of natural products made from wood and wax with FSC accreditation.

Recently we have developed a unique fire starter using a formulation of naturally sourced, fully sustainable biofuels that are both environment and wildlife friendly.

Business practices such as Skype calls, car sharing, and double-sided printing/photocopying and recycling are now second nature to us. We actively seek out and source materials from suppliers who share our environmental outlook and standards. Collectively we believe that we can all make a difference and will continue to invest in our environmental initiatives.

Environment  ISO 14001

Standard Brands continues to be ISO 14001 accredited, the international standard for Environmental Management Systems.

Trees For the future

At ZIP™, we strongly believe that it is our responsibility to help conserve the planet's resources and work towards reducing our environmental impact for a cleaner, greener world.


Planting trees, changing lives

In 2008, we became actively involved in a charity called Trees for the Future (TFTF). This organization is focused on helping the developing world by working with rural communities to plant trees, enabling them to restore their environment, grow more food, and build a sustainable future.

Trees for the Future is dedicated to improving impoverished areas in environmental distress. Over 113 million trees have been planted with tens of thousands of farmers in over two dozen countries since 1989. Despite their huge accomplishments, 2014 was a year of reflection and change for the charity, and TFTF invested heavily in gathering all available expertise and experience in order to refine their holistic forest garden program. Because of these improvements, farmers receive more focused support for longer, increasing their opportunities for a stable livelihood. The Forest Garden campaigns follow a 4-year model, using a phased approach in order to maximize and sustain a successful future for farmers. This process is implemented in four effective steps; Mobilization, Graduation, Revitalization, and Diversification.

In 2014, TFTF evaluated its efforts in light of the Forest Garden program. As the new program maximizes impact by working with larger groups of farmers for longer periods of time, they are focusing on the countries most in need. However, they are ensuring the future sustainability and success of other countries by providing farmers with the training and tools they need to succeed as independent communities. In Brazil, TFTF helped founder Fernanda Peixoto grow the local organization Arvores Para o Futuro for many years; it recently received official NGO recognition from the government, which will enable and assist them with their continued work on tree planting projects far into the future.

Throughout 2015 and beyond, TFTF will focus on work in Ethiopia, Kenya, Uganda, Tanzania, Cameroon, Mali, and Senegal. In Cameroon, for example, TFTF is working with farmers from over 40 communities to establish Forest Garden Systems on over 300 acres of land where they can produce vital crops and marketable products. The effects of this work are already becoming apparent; in 2014, the Cameroon government designated the Tofala Hill Wildlife Sanctuary as fully protected, in part because the adjacent communities have shown that they have viable livelihood opportunities that reduce pressure on the forests and watersheds in the area.

Comment from Standard Brand MD

“ZIP™ brings warmth and comfort to many thousands of homes every year. There are many people in under-developed areas of the world who are struggling for the very basic requirements of food and shelter. In our busy lives, it is easy to forget how fortunate we are, and that it is our duty to help those who are not as fortunate.

The passion, enthusiasm, and dedication that TFTF shows is an inspiration to all of us and we are proud to support the work that they are doing.”

Terry Coates,
Managing Director,
Standard Brands


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