Getting to know us

MEET THE TEAM

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Matt Tomlinson

Managing Director“Fortune favors the brave.”

Denis McCourt

Finance & Factory Director“I'm sorry, if you were right, I'd agree with you.”

Previously Financial Controller in one of the largest furniture wholesalers in Ireland and the UK. Based in Dundalk County Louth, Pat was part of a team that grew the business into a successful wholesaler, doubling turnover in three years and opening a distribution center in the UK along with a direct online sales business. Prior to that, he was employed by Irish Food Processors Group (now ABP) for 24 years and occupied a number of key positions in the company such as Group Consolidation Accountant, Group Treasury Accountant, and Group Management Accountant.  He joined Standard Brands in September 2011 as Group Financial Controller and was appointed to the Board of Directors in March 2015.  Pat is also Director of the local Credit Union, Trustee of a local Community Center, and has coached and mentored numerous successful youth Gaelic rules football teams over the past 13 years.

Stuart McCready

Sales Director, Ireland & USA“He who is not courageous enough to take risks will accomplish nothing in life.”

Pat Kiernan

Director Head of Finance & IT“Don’t go home any day without learning something new.”

Previously Financial Controller in one of the largest furniture wholesalers in Ireland and UK. Based in Dundalk Co Louth, was part of a team which grew the business into a successful wholesale business, doubling turnover in 3 years and opened a distribution centre in the UK along with a direct sell internet business. Prior to that was employed by Irish Food Processors Group (now ABP) for 24 years and filled a number of key positions in the company such as Group Consolidation Accountant, Group Treasury Accountant, and Group Management Accountant.  Joined  Standard Brands in September 2011 as Group Financial Controller and was appointed to the Board of Directors in March 2015.  Pat is also Director of local Credit Union, Trustee of local Community Centre and has coached and mentored numerous successful underage Gaelic football teams over the past 13 years.

Alison Whiting

Head of Marketing“Life is too short, just go for it and figure it out after!”

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Siân Melrose

Marketing Manager“If you don't like something make a positive step and change it.”

Thomas Carr

Assistant Brand Manager“When the power of love overcomes the love of power, the world will know peace.”

Debbie Hallgren

Head of Trading Support“The best way to treat obstacles is to use them as stepping-stones. Laugh at them, tread on them, and let them lead you to something better.”

Angelica Harris

Category Manager“One must still have chaos in oneself to be able to give birth to a dancing star.”

Irina Lankovskaya

Category Insight Analyst“I'm an optimist. Taking a step backward after a step forward is not a disaster, it's more like a CHA-CHA.”

Peter Lewin

Trading Controller UK, Canada & Scandinavia“Nothing in life worth achieving comes easy. The tougher the challenge, the sweeter the taste of success.”

Zane Aldoory

International Trading Controller – Middle East & Emerging Markets“Ambition is enthusiasm with a purpose.”

Laurene Parkin

International Sales Manager - France“People who think they know everything are a great annoyance to those of us who do.”

Angela Casey

Office Manager“Money, Money, Money must be funny in a rich man’s world” – because I really “work all day to pay the bill I have to pay.”

Jennifer Clarke

Accounts Administrator“Keep Calm and Ukulele on.”

Anne Moore

Payroll Administrator“I spend my life putting money in their wallets.”

Eugene Winters

Assistant Financial Controller“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

Ellen Reid

Commercial Accountant“If you cannot do great things, do small things in a great way.”

Freddie Vernon

Quality Assurance / Technical Manager“……intelligent, innovative, witty, handsome…….and above all else, modest!”

Bronagh McKeown

QA and Technical Coordinator“Always seize the opportunity to learn or try something new.”

Philip Reynolds

Engineering Manager“When it does not exist, design it.”

Gordon McDonnell

Manufacturing / Quality Coordinator“Yey though I walk through the valley of the Shadow of Death, I fear no evil because; I have all the 'Risk Assessments & Safety Policies' with me.”

Jim Ryan

Production Development Manager“If you keep doing what you are doing, you will keep getting what you have got.”

Kresimir Peradinovic

Procurement Manager“Buying is a profound pleasure.”

Catherine Mulvihill

Co-Pack Planner“Keeping it lit worldwide.”

Aileen Brown

Transport Co-Coordinator“Shipping all over The World”

Our Mission

Our mission is to share our passion and expertise for indoor and outdoor fire-making by delivering consistently safe and reliable products that make fire lighting, grilling, and cooking as convenient and enjoyable as possible.

Our Commitment

Our business is grounded on core principles concerning our environment, our business culture, and our people. Standard Brands is committed to:

• Providing our customers with consistent quality, safe, and innovative solutions
• Conducting our business with integrity and professionalism
• Respecting the local customs and laws in all countries where we operate
• Protecting the health, safety, personal security, and well-being of our people
• Working towards utilizing sustainable sources and procedures throughout our company whenever possible

Our Values

• Customer-focused thinking: we try to be entrepreneurial, innovative, and customer-led in our actions and ideas
• Transparency: we expect openness and integrity in all our transactions
• Understanding: we strive to understand the needs and goals of our consumers, retailers, employees, suppliers, and other stakeholders
• Collaboration: we aim to work in mutually beneficial relationships with our partners and distributors, take responsibility for our actions, and support each other in our pursuit of success
• Profitability: we realize that in all our endeavors we must sustain a business that delivers profitable, cash generative growth
• Enthusiasm: we love what we do and do it with energy and focus to be the best we can be

We have had our quality standards in place for over 70 years and we are confident that every fire starter leaving our factory is ready for a consumer to safely light their fire.

From the warehouse workers, production lines through to the Managing Director, each team member takes pride in our quality policies that include on-going vigilance and individual empowerment to maintain our premium quality products. Our employees are encouraged to recognise Potential Quality issues, and regularly propose ideas to improve quality. Our factory is regularly audited on an annual basis and we have won industry awards and recognition for the standards that we set ourselves.

We are proud that our products are of such a high standard that we have a retailer open door policy and encourage our large retail customers and consultants to visit our production site. We are always willing to make changes to improve our products for customers and consumers, and last year we only received 1.18 complaints per million packs sold.

In recognition of sustained high levels of quality performance, Standard Brands quality management system continues to be accredited to ISO 9001 and fully BRC certified.

Zip can fulfill all your ignition category requirements through branded and private label products.

For more information on stockists, please email enquiries@standard-brands.com

Individuals and companies alike are raising their awareness of their day-to-day impact on the environment and the need to do more to protect and improve the planet. Here at Standard Brands we are sensitive to our environmental impact and we are consistently focused on improving.

Since the company’s founding in 1936, we have always felt an inherent responsibility for the surrounding area where our factory is located and where many of our employees live. In 2008, we successfully launched our Sustainability Initiative and have made significant changes to the way we operate as a business and as a production facility.

The waste generated from the products we manufacture is completely recycled back into production, and our control procedures ensure that our liquid byproducts are compliant with license agreements and relevant legislation. Our fire starter packaging is 100% recyclable, and we have a line of natural products made from wood and wax with FSC^® Certified Wood.

Recently we have developed a unique fire starter using a formulation of naturally sourced, fully sustainable biofuels that are both environment and wildlife friendly.

Business practices such as Skype calls, car sharing, and double-sided printing/photocopying and recycling are now second nature to us. We actively seek out and source materials from suppliers who share our environmental outlook and standards. Collectively we believe that we can all make a difference and will continue to invest in our environmental initiatives.

Standard Brands continues to be ISO 14001 accredited, the international standard for Environmental Management Systems.